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Digital analytics consultant

Company Name:
Numeric Recruiting and Staffing
Job: #5544 Digital Analytics Consultant
Digital Analytics Consultant
Responsibilities:
Analyze web traffic using web analytics tools, Google Analytics, Yodel and Adobe SiteCatalyst
Experience with Google Analytics profile configuration, advanced segments, annotations and profile filter
Develop and execute multivariate and A/B testing in Google Analytics
Ability to develop customized reports, dashboards and KPIs for multiple campaigns and products
Interact with web developers and design team to achieve high relevancy of PPC landing pages
Monitor PPC advertising performance including evenings and weekends
Manage keyword lists, ad copy and landing page assignments to insure campaign success
Familiarity with Content Management Systems
Requirements:
3+ years' experience configuring campaign tracking in Google Analytics to measure ROI
Knowledge of data warehousing, database marketing concepts and business intelligence tools
Experience with paid search marketing campaigns and formulating bid management strategies
Expertise in technical SEO processes and SEO platforms

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